You know the routine. We all get them. We all dread them at times.

I am talking about all those requests to complete online surveys or participate in quick telephone surveys.

Sometimes we’re lured in because we like the offer, like the company or genuinely want to give input on the product or service-maybe we just want to help the person out on the other end make their goal.

Other times we just zap the email requests or we don’t pick up the phone because – let’s face it – we are all time-challenged.

Please Make Time for Project 360

As the head of member services and marketing here at The Alliance, I am hoping our requests for you to take part in the Project 360 survey will prompt you to click on the email link or to take our phone call. “Project 360” is our big market research study that gathers information from current members, consumers, providers, brokers, consultants, TPAs and former and potential new members.charts

I have never been part of an organization that takes the insights, findings, and requests gleaned from research more seriously than we do here at The Alliance.

We do not get the Project 360 binder back from the research firm, page through it once, maybe twice and promptly find a permanent resting place for it in our archives.

From the board chair down to every staff person, we review the results. We take notes. We soak them in. We plan around them. We do
things differently.

We make things better.

We Hear Youteamwork

Every single member voice is important to us-even if you have just a few employees with us. Your opinions matter. You are owners in the cooperative. You have a stake in how we are doing and where we are going.


The Alliance celebrates its 25th anniversary this year. We want to make sure the spirit and drive of those seven employers who sat at the table back in 1990 to form this organization lives on. They wanted The Alliance to be a powerful purchasing group, an employer advocate and health care change agent.

Your response to the survey will let us know whether we are staying true to their vision. Help us hear you so you have a seat at the table in 2015.

Watch for Updates

Watch for notices and updates on Project 360 from Cheryl, me and others here at The Alliance and from our research partners, Dr. Bill McGill of Monalco Research and Janet Ady, president of AdyAdvantage. They have been with us in this work since 2007 and remain committed to confidentiality and responsible, comprehensive reporting.

We are diligently seeking 100 percent member participation so we will keep the survey open for a bit longer.

If you have already completed the survey, thank you. If not, please send me an email or give me a call to let me know if you need the survey link. You can also reach out directly to Bill at or 414.587.3775.

It will be 20 minutes well invested.


Learn more about The Alliance:

Teri Van Tassel

Teri Van Tassel

Vice President, Marketing & Product Innovation at The Alliance
Teri Van Tassel joined The Alliance in 2006 and serves as vice president, marketing and product innovation. Her responsibilities include market research, health policy, product development, product management, marketing communications and the public and media relations functions for the organization. Prior to joining The Alliance, Teri served as vice president/marketing for the Credit Union Executives Society.

In addition to her work at The Alliance, Teri serves on the leadership team for a Collaboration Development grant awarded to Mental Health America of Wisconsin, as an advisory council member for the Wisconsin Initiative to Promote Healthy Lifestyles (WIPHL), serves on the Wisconsin Coalition for OpenNotes committee, a product development committee member for the National Alliance of Health Care Purchaser Coalitions and is also a member of the American Marketing Association. Teri received her bachelor's degree in communication arts from the University of Wisconsin-Stevens Point.
Teri Van Tassel

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