The bad news about overtreatment seems to get more overwhelming over time.
Shannon Brownlee’s presentation, “Overwhelmed by Overtreatment,” shocked many people at The Alliance Annual Seminar in May 2013. Our guests and members learned that as much as one-third of health care is unnecessary. Too often, this overtreatment harms the people it was intended to help.
Since then, alarming news about overtreatment just seems to keep coming.
- Guidelines for treating back pain typically call for conservative measures such as rest and ice. Instead, doctors too often prescribe “more and more unnecessary tests, narcotics and referrals to surgeries,” according to the Harvard Health Blog, July 21, 2013.
- A panel of experts recently advised the National Cancer Institute to revise its definition of cancer and the terms used for some diagnoses to prevent the unnecessary treatment that can occur when a patient is told that he or she has “cancer,” according to a New York Times article that appeared July 29, 2013.
- Doctors who own a share in radiation centers prescribe radiation for prostate cancer more often, according to an article that appeared Aug. 18, 2013, in the New York Times. When a specific treatment is used at a higher rate for one group than another, it is often an indicator of overtreatment.
Knowing about overtreatment is important, but doing something about it is vital. Brownlee recommends three steps to help doctors and patients counter the trend toward overtreatment:
- Shared decision-making to help physicians talk with patients so they can visualize the risks and benefits of tests and treatments.
- Decision aids to help doctors make appropriate decisions about tests and treatments at the time they are ordered.
- Choosing Wisely, a set of education materials produced by Consumer Reports, to improve the interaction between physicians and patients.
Brownlee doesn’t let patients off the hook for contributing to overtreatment. As Brownlee told the audience at the Annual Seminar,
“To change health care, we the people must rethink what we are getting from health care and what it is we really want.”
That means you and I have to change if we want overtreatment to become less overwhelming. As information about overtreatment continues to hit the headlines, that might be the most important news of all.
The Alliance is launching an online, interactive Health Care Book Club to study Shannon Brownlee’s “Overtreated – Why Too Much Medicine Is Making Us Sicker and Poorer.” Membership is free. These online discussions will take place on LinkedIn. Register here by Sept. 23.
Darla Dernovsek joined The Alliance in 2013 and was responsible for managing and developing communication strategies as well as marketing plans to help fulfill The Alliance mission by raising market awareness.
Dernovsek has more than 25 years' experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Read blog posts by Darla.
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