Being a cooperative gives The Alliance a unique responsibility to be member-centric. As The Alliance’s member services manager, it’s my job to make sure that member-centricity is taken seriously.

Making A Promise

The true hallmark of being member-centric is promising to listen to members and then act on what we learn. That’s a promise we try to live up to every day.

The Alliance seeks open communication with members in the manner that’s most convenient to you. That might mean visiting your workplace for a member services visit, talking on the telephone or exchanging emails.

Equally important, The Alliance reaches out to employers to actively collect their input. Opportunities include:

A Personal Promise

I’ve also got a personal promise for our members. As Member Services Manager, I promise to be member-centric by:

  • Following up on commitments made to members and their employees.
  • Responding to members’ questions with complete, understandable answers in a timely manner.
  • Always seeking to understand members’ goals, both short-term and extended, and then responding with information on a proactive basis to achieve their goals.
  • Being your partner on the health care journey that starts with benefit design and ends with healthy, productive employees.

Ask For What You Need

Sometimes, despite our best efforts to be member-centric, we may miss something that’s important to you. As we move forward together in our employer-owned cooperative, we encourage you to ask for what you need.

Whether it’s information, employee communications, plan design assistance or a member service visit, give us a call. We’re happy to help.


More for Members:

Mike Roche

Mike Roche

Member Services Manager at The Alliance
Mike Roche joined The Alliance as member services manager in 2015. He is responsible for working with Alliance employers on health benefit strategies; sharing data-based information to help members manage their health care spend; and serving as a voice of member employers.

Mike has a strong background in health benefits and self-funding. He previously served as a regional sales advisor for Digital Benefits Advisors in Madison, Wis., where he managed the health benefits for more than 160 credit union clients across 14 states. Prior to that position, Mike worked at CUNA Mutual Group in their employee benefits division for almost 10 years as an employee benefits sales specialist.

Mike has a bachelor’s degree with a double major in marketing and business administration and is licensed in both health and life insurance in Wisconsin, Illinois, Iowa, Minnesota, Nebraska and Montana.

Read blog posts by Mike.
Mike Roche

Pin It on Pinterest