If you want to explain how employers are moving health care forward, then you need to let an employer tell the story.

That’s the philosophy behind the Colony Brands video that promotes The Alliance to other employers that are also seeking more control over health benefits.

Colony BrandsColony Brands

Colony Brands, Inc., formerly known as The Swiss Colony, is America’s premiere mail-order cheese company. Founded in 1926, Colony Brands ranks among the world’s largest catalog companies with brands such as Seventh Avenue, Ginny’s, The Tender Filet, Midnight Velvet, Monroe and Main, Montgomery Ward and more.

Colony Brands is based in Monroe, Wis. The company takes a strong interest in the well-being of its 1,300 employees and offer great benefits, higher education assistance and strong support for the
local community.

The company joined The Alliance cooperative in December 1996, when Colony began self-funding health benefits for employees. Colony uses The Alliance network to offer medical coverage to employees, who can choose among a wide range of medical providers.

Colony also offers a strong wellness program, safety program, steerage program and onsite clinic.

Why Video?

We knew Colony had a great story to tell and we thought video was the best way to share it with a wider audience.

Dr. James McQuivey of Forrester Research claims that one minute of video is the equivalent of 1.8 million words. The impact is even greater if the video tells a good story.

I joined the StoryFirst crew while they captured the Colony Brands story at the company’s headquarters. I had hoped to play producer and help with the camera equipment, but the StoryFirst Media crew was quick to take everything out of my hands. It turns out those video cameras cost a lot!

The cameras were essential to capture the nuances of interviews with Tracy Meier, human resources manager, and Tim Wolff, executive director of human resources.

‘It’s Complicated’

Letting an employer tell the story of self-funding health care turned out to be a great choice for a video.

My favorite line from the interviews later became the video’s opening scene. In that scene, Tracy sums up the difficulties for employers by saying, “Health care… It’s complicated.”

The Alliance aims to make health care a little less complicated for employers by giving you control of your data, lower operating costs, access to a broad network of providers and the flexibility
to develop a health plan for your work force.

Tierney Anderson

Tierney Anderson

Senior Marketing & Events Specialist at The Alliance
Tierney Anderson joined The Alliance in 2009 and currently serves as the cooperative's marketing & events specialist. She previously served as marketing and member services coordinator. Her responsibilities include the development of effective communications and marketing materials for Alliance members and business partners by executing marketing plans and promoting products, services and events.

In addition to her work at The Alliance, Tierney is an active member on The Business Forum, previously serving on the board and acting as senior chair for the ATHENA committee. Tierney also participates in the Advertising Federation of Madison and the Pancreatic Cancer Action Network of Madison.

Tierney earned her bachelor's degree of business administration from the University of Wisconsin-Oshkosh with an emphasis in information systems and a certification on the Project Management Body of Knowledge.

Read blog posts by Tierney.
Tierney Anderson

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