Darla Dernovsek, marketing consultant
Darla Dernovsek became a marketing consultant to The Alliance in 2018 after serving as The Alliance’s marketing communications manager for five years.
Dernovsek has more than 30 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
For employees caring for their aging parents, a flexible and supportive workplace can make the difference between an engaged employee and one who is deeply distracted by the daily demands of caregiving.
Meg Gains, director of the Center for Patient Partnerships at the University of Wisconsin - Madison advises employers to advocate for their employees' best interests with their TPA.
American Patients First, the Trump Administration’s “blueprint to lower drug prices,” contains provisions with the potential for a significant impact on the health care marketplace, according to Alex Jung, managing director in the Parthenon-EY practice of Ernst & Young LLP.
If visits to the doctor’s office for preventive services are supposed to be covered at 100 percent, why do people sometimes later get a bill that shows a balance due and exposes them to copays or deductibles?
Read a collection of key takeaways from The Alliance's Opioid Epidemic Summit on July 24, 2018.
A panel at The Alliance's Opioid Epidemic Summit on “Alternative Pain Relief” focused on studies that show other types of treatment can manage pain for many patients while reducing or removing the risk of lifelong addiction. These treatments include a non-opioid medication, chiropractic care and physical therapy.
It’s time to stop focusing on blame and start looking at solutions to make a difference in the lives of opioid users in your workplace. That was the message from former Judge Jodi Debbrecht Switalski, a lawyer who specializes in medical malpractice and business liabilities related to substance use and abuse. Switalski spoke at The Alliance’s Opioid Epidemic Summit on July 24 at Monona Terrace.
Getting patients past their fears of medical tests and technology is a passion for Laurie Sullivan and the care team at Midwest Open MRI in Madison, a designated QualityPath® provider.
Dr. Elisabeth Rosenthal believes Americans are trapped into “Paying Till It Hurts” for health care. “Our health care system really isn’t working well for anyone,” Rosenthal said at The Alliance Annual Seminar on May 17 at the Monona Terrace in Madison. “Unless you’re in the 1 percent, you could be one medical problem away from financial disaster.”
Months have passed since the leaders of Amazon, Berkshire Hathaway and JPMorgan Chase announced they were forming a company that will buy high-quality health care at a lower cost. And they still haven’t picked a person to lead that effort. That’s an indicator of how tough it will be to fix the health care system, according to Sally Welborn, a consultant who was previously the senior vice president of global benefits for Walmart Stores, Inc.