Blog Posts by Cheryl

Cheryl DeMars

Cheryl DeMars

President & CEO

Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute, the vice chair of the Wisconsin Health Information Organization (WHIO) and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.


In late June, senior Alliance staff will spend a few days in Washington DC to meet with Illinois and Wisconsin congressional representatives. The purpose of our visit is to build relationships with our elected officials and establish The Alliance and our employer members as a resource on key health care topics. These are brief visits so we want to use our time well! You can help by letting us know how the following four issues impact you, your employees and your business.

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