President & CEO
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.
Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute, the vice chair of the Wisconsin Health Information Organization (WHIO) and the board of the Wisconsin Collaborative for Healthcare Quality.
Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
It strikes us that one of the ways to improve health and health care while lowering costs is to strengthen primary care. Primary care is the “routine care” delivered by clinicians who are trained in family medicine, internal medicine and pediatrics.
We have a vacancy to fill on The Alliance Board and are seeking nominees! If you have the passion to make a difference in health care, I hope you will consider this opportunity.
In late June, senior Alliance staff will spend a few days in Washington DC to meet with Illinois and Wisconsin congressional representatives. The purpose of our visit is to build relationships with our elected officials and establish The Alliance and our employer members as a resource on key health care topics. These are brief visits so we want to use our time well! You can help by letting us know how the following four issues impact you, your employees and your business.
Mark your calendars to attend Making Health Care More Affordable: The Intersection of Quality and Cost, on April 17 at Monona Terrace in Madison, WI.
Recent headlines provide reason for hope for real progress to control costs of American health care. The big news does not focus on the political process, but on private sector innovation.