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Mike RocheMike Roche
Member Services Manager
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Alliance Staff

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Leadership Team

Cheryl DeMars

Cheryl DeMars

President and CEO
800.223.4139 x6621,

Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute, as vice-chair of the Wisconsin Health Information Organization (WHIO) and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.

Melina Kambitsi, Ph.D.

Melina Kambitsi, Ph.D.

VP, Business Development & Member Services
800.223.4139 x6643,

Dr. Melina Kambitsi joined The Alliance in 2017 and leads the team responsible for membership growth and retention of the cooperative. Dr. Kambitsi comes to The Alliance from Network Health in Milwaukee and Menasha, Wis. where she was chief sales and strategy officer. In this role, she was responsible for sales and underwriting, strategic planning, product development and risk-based contract analytics. Earlier she was senior vice president of sales at Blue Cross Blue Shield in Honolulu, Hawaii and the vice president of sales, marketing and product development at Blue Cross of Northeastern Pennsylvania.

Dr. Kambitsi received her bachelor’s in international studies and her master’s and doctorate degrees in economic geography at The Ohio State University. She speaks Greek fluently as well as four other languages (Spanish, French, Romanian and Russian).

Paul Meyer

Paul Meyer

Chief Operating Officer
800.223.4139 x6654,

Paul Meyer joined The Alliance in 1996 and served as the director of finance and operations until he became chief operating officer (COO) in 2007. As the COO of The Alliance, his main duties include overseeing the claims and customer service, finance, MIS and HR departments as well as business planning and reporting. Paul also serves as the treasurer of The Alliance Board of Directors.

Paul represents The Alliance on the Board of Directors for National CooperativeRx, a not-for-profit prescription drug purchasing cooperative. Paul is the chair of the Board of Directors for All Saints Neighborhood, a retirement and assisted living community. Paul also serves on a number of other boards, including the Wisconsin Statewide Health Information Network (WISHIN), Catholic Charities of Madison and All Saints Neighborhood.

Kyle L. Monroe

Kyle L. Monroe

Vice President, Network Development & Provider Relations
800.223.4139 x6666,

Kyle Monroe joined The Alliance in 2017 as vice president of network development and provider relations. His responsibilities include creating and maintaining relationships with health systems, clinicians and other providers to support The Alliance’s strategic goals of improving health care value and organizational growth. He also designs and adopts purchasing and reimbursement mechanisms to accelerate progress toward high value, safe care delivery.

Before moving to Madison, Kyle served on the Board of Directors for the Healthcare Financial Management Association-Kentucky Chapter. He also was on the advisory board for ValidCare, a company dedicated to developing and implementing mobile technology for patients and caregivers.

Kyle received his Masters of Business Administration in accounting and finance from the University Of Louisville College Of Business and his Bachelor of Arts degree from DePauw University in Greencastle, Ind.

Staff Directory

Amanda Anderson

Contract and Reimbursement Analyst
800.223.4139 x6652

Tierney Anderson

Senior Marketing & Events Specialist
800.223.4139 x6642

Robin Argue

800.223.4139 x6655

Amanda Belanger

Marketing Data Technologist
800.223.4139 x6650

Carlene Boehmer

Director of Claims & Customer Service
800.223.4139 x6601

Catherine Bownik

Provider Relations Coordinator
800.223.4139 x6637

Julie Brazee

Data Entry Associate
800.223.4139 x6620

Sandy Carney

Auditing & Operations Specialist
800.223.4139 x6609

Kerry Connell

Claims Supervisor
800.223.4139 x6604

Wendy Collins

Executive Assistant/Office Manager
800.223.4139 x6632

Margie Czechowicz, RN, BSN, CCM

Patient Experience Manager
800.223.4139 x6607

Amanda Eannelli

Member Services Advisor
800.223.4139 x6653

Jess Ellefson

Project Coordinator – Health Care Transformation
800.223.4139 x6646

Jenny Fredenberg

Data Entry Associate
800.223.4139 x6612

Barb Hamilton

Lead Data Entry Associate
800.223.4139 x6602

Jasmin Jenkins

Customer Service Representative
800.223.4139 x6610

Zach Ketterhagen

Product Manager
800.223.4139 x6659

Connie Kiekbusch

Eligibility/Operations Specialist
800.223.4139 x6605

Mike Krach

Business Development Manager
800.223.4139 x6657

Deb Kunferman

Director of Network Development
800.223.4139 x6648

Brook Linden

Receptionist/Office Assistant
800.223.4139 x6635

Lori Madigan

Provider Relations Supervisor
800.223.4139 x6631

Rose Galloway

Provider Relations Assistant
800.223.4139 x6611

Kathryn McLeod

Manager of Product Portfolio and Strategy
800.223.4139 x6638

Amy Moyer

Manager of Value Measurement
800.223.4139 x6615

Michelle Peterson

Claims Support Assistant
800.223.4139 x6606

Ryan Peterson

Programmer Analyst
800.223.4139 x6619

Rick Raihle

Provider Network Manager
800.223.4139 x6664

Mike Roche

Member Services Manager
800.223.4139 x6645

Paul Roelke

Member Services Advisor
800.223.4139 x6647

Dave Sell

Senior Programmer/Analyst
800.223.4139 x6656

Andrea Shaw

Digital Content Specialist
800.223.4139 x6644

Paul Stencil

CRM Administrator & Information Specialist
800.223.4139 x6641

Beth Strait

Ancillary Network Manager
800.223.4139 x6617

Lisa Wendorff

Marketing Communications Specialist
800.223.4139 x6658

Alan Williams

Health Information Manager
800.223.4139 x6651

Jermina White

Customer Service Representatitve
800.223.4139 x6669

Laurie Woodhouse

Executive Assistant, Business Development & Member Services
800.223.4139 x6662

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