Our Story

Twenty years ago, seven Madison-area employers gathered around a table to find a better way. They were looking for a solution that gave them more control over escalating health benefit costs. The Alliance was created from that first meeting in 1990. Since then, we have been committed to the following three objectives:

• Making purchasing decisions based on quality and cost
• Promoting consumerism in health care choices
• Creating and sustaining value-added partnership between employers and providers

Read more about our 20-year anniversary.