In 1991, the Dow Jones average topped 3,000 for the first time, U.S. soldiers began fighting in the Middle Eastern deserts in Operation Storm and the average house cost about $71,000.

And, of course Wendy Collins started working at The Alliance. Wendy is our longest-term employee and has just celebrated her 25-year anniversary at The Alliance.

Wendy joined The Alliance as secretary/receptionist, she later moved into the role of executive assistant and office manager in 2006. Back then, The Alliance was a small organization with just 10 employees in the office located off Kessel Court in Madison, Wis.

I have the honor and privilege of working closely with Wendy day in and day out in her role as executive assistant and secretary to the board of directors. I appreciate her dedication and commitment to our members and the mission of The Alliance. She is smart, detail-oriented, reliable – and humble, so this public recognition may be a bit uncomfortable, but is well-deserved.

Thank you Wendy for your continued service to The Alliance. Your hard work is much appreciated. Here’s to another 25 years with The Alliance.

Cheryl DeMars

Cheryl DeMars

President & CEO at The Alliance
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.

Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She is a board member and former chair of the National Business Coalition on Health. She serves on the Advisory Board of the Wisconsin Population Health Institute and the board of the Wisconsin Collaborative for Healthcare Quality.

Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master's degree in social work from the University of Wisconsin-Madison.

Read blog posts by Cheryl.
Cheryl DeMars

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