“Talk about the realities of HDHPs with your employees – and their families too.”

That is the advice of Sandra Morris, consultant and former Procter & Gamble Senior Manager, specializing in Benefits Plan Design.

Morris explained both the highlights and pitfalls of high-deductible health plan (HDHP) design.

HDHPs Have Become More Common

trending upward“A 2016 survey by the Kaiser Family Foundation reported that 51 percent of employees were on a HDHP plan,” said Morris.

HDHPs have become popular with employers in recent years. In fact, an Employer Market Trends report predicts that 84 percent of American employers will offer a HDHP option as a part of their 2018 benefits.

In order for a health benefits plan to qualify as an HDHP, it must have a minimum deductible and out-of-pocket maximum as set annually by the Internal Revenue Service (IRS).

Health Literacy Is a Big Problem

HeadacheHDHPs can be beneficial for both employers and their employees, but they are not for everyone. Consumers need better health literacy skills to evaluate health benefit options and use them more effectively. In a Nov 9 webinar for Alliance members, Morris encouraged employers to start health literacy conversations with their employees and continue them year-round.

Think your employees (and their families) have a full understanding of their health benefits packages? They probably don’t.

Morris cited a recent national phone survey, where only 7 percent of respondents could correctly define these four basic insurance concepts:

  1. Health care premium
  2. Health plan deductible
  3. Out-of-pocket maximum
  4. Co-insurance

HDHPs were designed to promote consumerism, however health care jargon often presents a significant barrier for many consumers.

This barrier can create confusion that causes consumers to delay or skip necessary care. The result can be a negative impact on health outcomes. This is especially noticeable in consumers with complex or chronic diseases.

Employers should provide benefits that help employees (and their families) get properly diagnosed and manage their diseases.

Morris said benefit plans should ensure that consumers have access to:

  • Care from a team of health providers who specialize in the disease and its complications.
  • Laboratory services and periodic testing for diagnosis, disease assessment and monitoring, as well as screening for coexisting conditions.
  • Medications, including specialty medications, to manage their conditions.
  • Medical procedures, such as surgery, if required.
  • Additional supportive care as needed.

Communication Is Key

communicationMorris recommended that employers keep their health benefit communications simple and clear.

Employers should send year-round health benefit communications to help consumers understand how their benefits work and how to make the most of their benefits. Use a variety of communication methods as different consumers have different learning styles.

Communicating directly with the household’s health care decision maker is crucial. Employers often give health benefit information only to employees, in the sometimes futile hope that it will be taken home and shared with other family members. Employers should invite spouses of employees to attend benefit information meetings and mail benefit information directly to homes.

HDHPs should be designed to help ensure that costs are not a barrier to care. And be sure to educate your HDHP consumers to optimize their Health Savings Account (HSA).

When your employees and their families understand the benefits and risks of HDHPs, your organization will reduce risk and promote better health outcomes.

 

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Lisa Wendorff

Lisa Wendorff

Marketing Communications Specialist at The Alliance
Lisa Wendorff joined The Alliance in 2015 and currently serves as the cooperative’s marketing communications specialist. Her responsibilities include the development of effective communications and marketing materials for Alliance members and business partners.

Previously, Lisa worked at a founding member of The Alliance for 17 years as a marketing specialist. Lisa received her master’s degree from the University of Wisconsin-Whitewater in Communications with an emphasis in Corporate Communications.
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Lisa Wendorff

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