Senior Marketing & Events Specialist
Tierney Anderson joined The Alliance in 2009 and currently serves as the cooperative’s marketing & events specialist. She previously served as marketing and member services coordinator. Her responsibilities include the development of effective communications and marketing materials for Alliance members and business partners by executing marketing plans and promoting products, services and events.
In addition to her work at The Alliance, Tierney is an active member on The Business Forum, previously serving on the board and acting as senior chair for the ATHENA committee. Tierney also participates in the Advertising Federation of Madison and the Pancreatic Cancer Action Network of Madison.
Tierney earned her bachelor’s degree of business administration from the University of Wisconsin-Oshkosh with an emphasis in information systems and a certification on the Project Management Body of Knowledge.
Consumer Reports is a nationally recognized expert in buying value. And in recent years, they’ve extended that expertise to helping you and your employees become experts in looking for high-value health care as part of the Consumer Health Choices website.
Consumers are begging for a more convenient and affordable way to get health care. Telehealth can be the solution. Yet even consumers who want to take better care of their health sometimes need encouragement to use the right level of care. That’s why marketing and outreach is so important.
When going to the doctor, one of the first things the nurse asks you in the exam room is, “Where would you like your prescriptions sent to?” I always select the pharmacy closest to my home or work without even thinking twice. Little did I know that I could save more than $30 each time if I went a mile farther down the road to another location to receive the same prescription.
I’m the lucky gal (truly!) who has the job of planning learning forums for our member employers to help them enhance health benefits in their workplace. A lot of feedback from attendees at past events is considered when selecting topics, speakers, locations and dates. I am excited to announce that we have more than six events planned for the next 11 months.
Cancer sucks! There is nothing good that comes from this awful disease.
Are you ready to start using QualityPath communications and promotions in your workplace?