Darla Dernovsek, marketing consultant
Darla Dernovsek became a marketing consultant to The Alliance in 2018 after serving as The Alliance’s marketing communications manager for five years.
Dernovsek has more than 30 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Everyone working toward more patient-friendly health care lost a valuable ally when Jessie Gruman died of cancer this summer.
People are hungry for more choices than they get from existing options for finding a doctor.
Dr. Mark Fendrick referred to the fable of the race between the hare and the tortoise to frame the task facing proponents of value-based insurance design (VBID) at The Alliance Learning Circle "Making It Happen: The Health Care Evolution Continues" on July 22 at The Monona Terrace.
What makes people willing to switch to a different medical facility to get better care? Laura Carabello offered some insights at The Alliance webinar, "Helping Employees Switch Providers in a Steerage Program," on June 19.
Changing the way we pay for health care is vital if we want to transform health care to achieve a "win-win-win" for payers, providers and patients.
What do you get when you combine volatility, instability and great risks?
The Affordable Care Act (ACA) impacts self-funded employers' fiduciary responsibilities, which increases their chances for an audit or investigation by the Employee Benefits Security Administration (EBSA) of the U.S. Department of Labor (DOL).
Avoiding any missteps in Affordable Care Act (ACA) "Employer Responsibility" compliance relies on checking your health benefit practices against a list of seven crucial steps. Fortunately, employers who have started preparing for this provision of the ACA can already cross some of these steps off their "to-do" list.
Retaining high-performing employees starts with wellness. And wellness starts when a company becomes focused on creating a culture that helps employees achieve success.
The absence of disease is a common definition of "wellness." But a worksite program could find that definition limiting to both its funding and its potential to produce a healthy, vibrant workforce
with lower health care costs and higher productivity.