Darla Dernovsek, marketing consultant
Darla Dernovsek became a marketing consultant to The Alliance in 2018 after serving as The Alliance’s marketing communications manager for five years.
Dernovsek has more than 30 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Young or old, rich or poor, we’re all at risk when health care strays from science.
Dr. Otis Webb Brawley, chief medical and scientific officer of the American Cancer Society, shared examples of how health care has gone astray and what can be done to transform it at The Alliance Annual Seminar on May 19 at the Monona Terrace in Madison.
Are your employees wishing for access to telemedicine? Consider these perspectives from two young employees at The Alliance. One Alliance staff member was not able to use telemedicine, but
wished she had the option.
Employers can use tools and tactics to address the high cost of specialty medications while still delivering their benefits to employees and family members.
Amid the constant change churning the health care marketplace, employers have the opportunity to use value-based tactics to get more for their health benefits, including pharmaceutical spending that is currently the biggest driver of rising health care costs.
Employers face complex rules for reporting on the Affordable Care Act (ACA) and meeting the requirements of the Mental Health Parity and Additional Equity Act of 2008 (MHPAEA), according to John Barlament, an attorney and partner in the Employee Benefits Group at Quarles & Brady, LLP.
Employers need to understand the goal of the Affordable Care Act's (ACA's) health benefits excise tax, commonly known as the Cadillac tax.
Like a warning shot that alerts a ship that it's straying out of acceptable territory, the Equal Employment Opportunity Commission (EEOC) lawsuits against employer-based wellness programs are a signal that there may be more trouble ahead.
Promega's wellness program could be called the product of organic growth. The program is rooted in what employees want and need, watered with resources, and then nurtured over time to become part of the "social norm" within a wellness culture.
If you're pondering the pursuit of a wellness culture, remember the impact of pink jail cells and pink jumpsuits.