Darla Dernovsek, marketing communications manager
Darla Dernovsek joined The Alliance in 2013 as marketing communications manager. Dernovsek is responsible for managing and developing communication strategies as well as marketing plans to help fulfill The Alliance mission by raising market awareness.
Dernovsek has more than 25 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Employers can use tools and tactics to address the high cost of specialty medications while still delivering their benefits to employees and family members.
Amid the constant change churning the health care marketplace, employers have the opportunity to use value-based tactics to get more for their health benefits, including pharmaceutical spending that is currently the biggest driver of rising health care costs.
Employers face complex rules for reporting on the Affordable Care Act (ACA) and meeting the requirements of the Mental Health Parity and Additional Equity Act of 2008 (MHPAEA), according to John Barlament, an attorney and partner in the Employee Benefits Group at Quarles & Brady, LLP.
Employers need to understand the goal of the Affordable Care Act's (ACA's) health benefits excise tax, commonly known as the Cadillac tax.
Like a warning shot that alerts a ship that it's straying out of acceptable territory, the Equal Employment Opportunity Commission (EEOC) lawsuits against employer-based wellness programs are a signal that there may be more trouble ahead.
Promega's wellness program could be called the product of organic growth. The program is rooted in what employees want and need, watered with resources, and then nurtured over time to become part of the "social norm" within a wellness culture.
If you're pondering the pursuit of a wellness culture, remember the impact of pink jail cells and pink jumpsuits.
Employers have more power than ever. So what are we going to do about it?
Everyone working toward more patient-friendly health care lost a valuable ally when Jessie Gruman died of cancer this summer.