Darla Dernovsek, marketing consultant
Darla Dernovsek became a marketing consultant to The Alliance in 2018 after serving as The Alliance’s marketing communications manager for five years.
Dernovsek has more than 30 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Getting patients past their fears of medical tests and technology is a passion for Laurie Sullivan and the care team at Midwest Open MRI in Madison, a designated QualityPath® provider.
Dr. Elisabeth Rosenthal believes Americans are trapped into “Paying Till It Hurts” for health care. “Our health care system really isn’t working well for anyone,” Rosenthal said at The Alliance Annual Seminar on May 17 at the Monona Terrace in Madison. “Unless you’re in the 1 percent, you could be one medical problem away from financial disaster.”
Months have passed since the leaders of Amazon, Berkshire Hathaway and JPMorgan Chase announced they were forming a company that will buy high-quality health care at a lower cost. And they still haven’t picked a person to lead that effort. That’s an indicator of how tough it will be to fix the health care system, according to Sally Welborn, a consultant who was previously the senior vice president of global benefits for Walmart Stores, Inc.
Increasing participation in QualityPath begins – and continues – only when there is ongoing communication, according to experts who shared their insights at a recent webinar.
Some critics of the OpenNotes® movement feel that reading doctors’ full notes about health care encounters could be TMI (Too Much Information). But OpenNotes is gradually silencing its critics by proving that offering more information is a positive way to get patients involved in their care.
Questions abound when it comes to tests and treatments. So how do we know when a specific test or treatment will protect our health and when it just might make things worse?
The debate on the best way to repeal and replace the Affordable Care Act (ACA) is likely to continue to evolve in the hours, days and weeks ahead.
Over and over again, speakers young and old at the Kennedy Forum emphasized the importance of speaking up to erase the stigma of mental illness and addiction. But just as important, they said, is taking the time to speak kindly and express concern when someone dares to share struggles that might be related to mental health or substance abuse.
QualityPath® will expand to include most outpatient computed tomography (CT) and magnetic resonance imaging (MRI) tests on Jan. 1, 2017. We asked Amy Moyer, manager of value measurement, to explain how quality standards will create a measureable difference for employees and family members who need these tests, as well as employers who pay for CTs and MRIs as part of their self-funded health benefit plan.
Want to make a difference in the cost and quality of health benefits for businesses? Jennifer Pagels has an opportunity for you.