Darla Dernovsek, marketing communications manager
Darla Dernovsek joined The Alliance in 2013 as marketing communications manager. Dernovsek is responsible for managing and developing communication strategies as well as marketing plans to help fulfill The Alliance mission by raising market awareness.
Dernovsek has more than 25 years’ experience in communications, public relations and marketing. From 1992 until joining The Alliance, Dernovsek owned her own freelance marketing and writing business to provide marketing consulting and writing for health-care related entities and credit union organizations. Earlier, she was the director of public relations for Rockford Memorial Hospital and city editor for the Beloit Daily News.
Dernovsek graduated from the University of Wisconsin-Eau Claire with a bachelor of arts degree in journalism.
Increasing participation in QualityPath begins – and continues – only when there is ongoing communication, according to experts who shared their insights at a recent webinar.
Some critics of the OpenNotes® movement feel that reading doctors’ full notes about health care encounters could be TMI (Too Much Information). But OpenNotes is gradually silencing its critics by proving that offering more information is a positive way to get patients involved in their care.
Questions abound when it comes to tests and treatments. So how do we know when a specific test or treatment will protect our health and when it just might make things worse?
The debate on the best way to repeal and replace the Affordable Care Act (ACA) is likely to continue to evolve in the hours, days and weeks ahead.
Over and over again, speakers young and old at the Kennedy Forum emphasized the importance of speaking up to erase the stigma of mental illness and addiction. But just as important, they said, is taking the time to speak kindly and express concern when someone dares to share struggles that might be related to mental health or substance abuse.
QualityPath® will expand to include most outpatient computed tomography (CT) and magnetic resonance imaging (MRI) tests on Jan. 1, 2017. We asked Amy Moyer, manager of value measurement, to explain how quality standards will create a measureable difference for employees and family members who need these tests, as well as employers who pay for CTs and MRIs as part of their self-funded health benefit plan.
Want to make a difference in the cost and quality of health benefits for businesses? Jennifer Pagels has an opportunity for you.
The current political landscape favors the movement toward more transparency in health care, according to Leah Binder, CEO of the Leapfrog Group. “Everyone wants to know how we can open up the health care world,” Binder told the audience at The Alliance Annual Seminar on “Aiming for Impact” held May 12 at Monona Terrace, Madison, Wis.
Dr. Fred Bloom, president of the Guthrie Medical Group and a family medicine physician, shared the potential “tremendous” gains from a “Practical Approach to Coordinating Care” perspective at The Alliance Annual Seminar on Aiming for Impact on May 12 at Monona Terrace.