President & CEO
Cheryl DeMars joined The Alliance in 1992, assuming several roles before becoming CEO in December 2006. Cheryl works with the Board of Directors and senior leadership team to establish the strategic direction of the cooperative.
Cheryl participates in a number of national and regional initiatives that align with The Alliance’s mission of controlling costs, improving quality and engaging individuals in their health. She serves on the Advisory Board of the Wisconsin Population Health Institute and the board of the Wisconsin Collaborative for Healthcare Quality.
Prior to joining The Alliance, Cheryl was a program manager at Meriter Hospital in Madison. She earned a master’s degree in social work from the University of Wisconsin-Madison.
Mark your calendars to attend Making Health Care More Affordable: The Intersection of Quality and Cost, on April 17 at Monona Terrace in Madison, WI.
Recent headlines provide reason for hope for real progress to control costs of American health care. The big news does not focus on the political process, but on private sector innovation.
Mental Health First Aid represents an idea that is simple but powerful: Anyone, anywhere can make a difference in the life of someone with a mental health or substance use challenge – if they know what to do and what to say.
There is a new resource for caregivers of people with dementia.
The Alliance recently invited CEOs and other senior executives to roundtables in Janesville, Wis.; Madison, Wis.; Reedsburg, Wis.; Rockford, Ill.; and Watertown, Wis. A total of 42 leaders from 36 companies came to discuss their top priorities and concerns about health care and health benefits.
Earlier this month, I was invited to a meeting of the Association of Schools and Programs of Public Health. My role was to give the employer perspective on population health improvement. This made me wonder… is there one?